Intimoda shares the results of the third part of our survey, which brought together the comments, feelings and hopes of 80 lingerie store owners located in various parts of the Russian Federation

Intimoda’s editorial team is in constant connection with independent boutiques to efficiently monitor their activity.

BRA FITTING IS A KEY SERVICE THAT LINGERIE STORES CAN PROVIDE TO WOMEN. IT ALLOWS THEM TO CREATE RELATIONSHIPS WITH THEIR CUSTOMERS BASED ON TRUST; IT’S WHAT REALLY MAKES THEM STAND OUT COMPARED TO ONLINE STORES.

SOCIAL NETWORKS ARE NOT JUST ABOUT SALES, BUT ARE ALSO A TOOL TO QUICKLY GAIN CUSTOMER’S LOYALTY AND TRUST.

“Men are putting themselves in women’s shoes professionally, and now want to manage the home and their careers in the same way as their female counterparts. They are leaving the established work/family setup and rejecting the traditional behavioural performance codes.”