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Retail

Vela moda intima (Russia)

21 July 2016

Having worked in the lingerie sector since 1992, primarily as a representative for an Italian lingerie brand in Russia, Ilona Chichigina decided to take the plunge in 2000 and open her first store, Vela Moda Intima.

Today it is a 150m2 boutique located in the heart of Yekaterinburg Central Square in the bustling Europe shopping center. It offers the best European brands for men’s underwear, women’s lingerie, swimwear, beachwear, plus nightwear, loungewear and hosiery are also available from the boutique’s diverse collections. For an easy shopping experience items on offer are displayed by brand and category and there are six sales consultants on hand to help customers. A communal atmosphere and European style has been created to help clients feel uninhibited and free from conventional limitations. Vela Moda Intima’s clientele are both women and men, and for the most part between the ages of 25 and 65, they tend to be consumers of stylish apparel and trendy lingerie and swimwear. The store is very active on social media networks, and it is also visible on websites, magazines, radio and TV. The owner of the shop organizes customer days and events, plus fashion shows for new collections. Clients can also join the discount scheme, benefit from the loyalty card and enjoy special birthday discounts.

Sales Area: 150 m2
Among the Brands Offered:
Lingerie: Ritratti Milano, Emporio Armani, Ambra, Chantal Thomass, Aubade, Empreinte, Triumph, Felina Mens Underwear: Zimmerli of Switzerland, Emporio Armani, Derek Rose, N@t men, Sandek  Beachwear: Nicole Olivier, Pain de Sucre, Emporio Armani, Ritratti Milano, Save the Queen!, Naturana, Seafolly, Bip-Bip Loungewear: Marjolaine, Imec, Cybèle, Emporio Armani.

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