Pyjama (Ukraine)

The neutral interiors combine white and beige hues, which provide a wonderful backdrop to the colourful lingerie and nightwear range. For comfort, upholstered cream-colored pieces of furniture have been carefully placed throughout the store, while a grand chandelier hangs above the tills and lends a luxurious atmosphere to the interiors. Zoned lighting visually separates each area: spotlights in the ceiling highlight the main floorspace while LED strip lights illuminate items on display in the cabinets. As the name of the store suggests its main offering is pyjamas, but they also stock nightwear and loungewear, in addition to dressing gowns and bodysuits. Corsetry and lingerie, also have their own special place, too. Although the boutique is relatively new, the women of Kharkov already love it. Sales assistants pay much attention to the needs of their customers, which has proved to be a great advertisement for the new shop. The store shares its promotional activities, which include selfie-contests and drawings of the lingerie sets on its Facebook page, Vkontakte and Instagram. Pyjama also regularly organizes fashion shows to promote its collections. The store is currently developing its website, which will feature the latest information on the world of lingerie and fashion as well as their full range, giving customers the possibility to browse items from the comfort of their home.

Sales Area: 70 m2
Among the Brands Offered:
Corsetry, Loungewear, Nightwear: Jolidon, Lormar, Leilieve, Dimanche Lingerie, Rosa Selvatica, Sièlei, Lilly, Infiore, Marc&André, Eldar Mens Underwear: Pierre Cardin Accessories: Suavite