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Pisani Editore SRL

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Intimoda Edit

Retail

Ouseuse for Men (Brazil)

20 May 2019

Launched by Cicero Marques, CEO of Brazil’s well-established Ouseuse group (active for over 20 years in the world of lingerie), the brand Ouseuse for Men was born to meet the demands of gentlemen shoppers seeking quality and exclusivity.

With a production of 30,000 pieces per month, Ouseuse for Men offers briefs, boxers and socks focused on comfort and innovation and made with high-end, technological materials. The dream of a first boutique came to fruition in May 2017 with the opening of a space dubbed "Ouseuse for Men" in the city Juruaia, located in the state of Minas Gerais in the south-east of
Brazil, and considered the third largest hub for lingerie fashion in the country.

❤We love the urban setting and the unique visual configuration of this space, brought to life by the modern sensibility of interior designer Vinicius de Mello. As a backdrop, the rich black ceiling and the MDF furniture stand in contrast to the laminate flooring and straw- colored walls. Here, photographic panels, colors, textures, visual arts, palettes, metallic tones – copper and bronze – and the brand’s collections meet and mingle to perfection, creating a cool "streetwear" atmosphere. And the surprises don’t stop there: graffiti artist Luis Henrique Sniffo and another local artist have also left their mark on painted wood reels with mannequins perched above, repurposed oil barrels and fruit crates that find a second life here. Faced with the success of this first shop, the group already has plans to reproduce the concept in franchises starting in 2019.

Sales area: 95м2 (60 М2 sales space)

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