Genius International srl
Pisani Editore SRL

Via Cristoforo Colombo, 1
20094 Corsico -  Milano

Intimoda Edit

Retail

La Rose Noire (Italy)

08 April 2019

Anna Dalla Costa and Massimo Costa began their business adventure in 1998 in a mountain village where they sold underwear, home textiles and haberdashery.

Since 2002, the store has moved to Asiago – a well-known tourist resort in the Vicenza Pre-Alps – and, over the years, has shifted its focus towards lingerie and corsetry. Today, it boasts an evocative name alongside an engaging look.
❤We love the originality of the concept, which blends mountain lodge warmth with the modernity of post-industrial design. In a lively and bustling neighborhood, the three window displays and outdoor installations created by Anna, thoughtfully designed and ever-changing, invite visitors to come in and discover an evocative mix of product and environment. Completely designed by Massimo, an architect and interior designer, the furnishing concept combines brushed wood and recycled materials in a skillful balance of functionality and design. Suspended iron lamps, complemented by lampshades and spotlights, create a warm and enveloping light that accentuates the welcoming mood of the space. The glass-topped counter offering a seasonal focus for socks and swimsuits stands out as a highlight of the fully exposed display. In the two dressing rooms, unique collage wallpaper made from the pages of old books evokes a cozy atmosphere. The furniture is completed by vintage chairs and seating for shopping companions, who can ease the wait by surfing the store’s free wi-fi. From corsetry to loungewear, with cordiality and savoir-faire, Anna offers 15 brands for various tastes and needs, with flexible openings even beyond regular store hours, plus Sundays, year-round.

Sales Area: 50 m2

Among the brands offered: Lingerie: Verdissima, Twin-Set, Simone Pérèle, Janira, Skiny Nightwear & Loungewear: Annette, Tatà, Verdissima Knitwear: Vittoria, Janira, Twin-Set Hosiery: Philippe Matignon, Trasparenze, Doing, Alto Milano Swimwear: Twin-Set, Genius, Verdissima, Bernè, Iconique

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