Intimoda Edit
08 April 2019
Since 2002, the store has moved to Asiago
– a well-known tourist resort in the Vicenza Pre-Alps – and, over the years, has shifted its focus towards
lingerie and corsetry. Today, it boasts an evocative name alongside an engaging look.
❤We love the originality of the concept, which blends mountain lodge warmth with the modernity of
post-industrial design. In a lively and bustling neighborhood, the three window displays and outdoor
installations created by Anna, thoughtfully designed and ever-changing, invite visitors to come in and
discover an evocative mix of product and environment. Completely designed by Massimo, an architect
and interior designer, the furnishing concept combines brushed wood and recycled materials in a skillful
balance of functionality and design. Suspended iron lamps, complemented by lampshades and
spotlights, create a warm and enveloping light that accentuates the welcoming mood of the space. The
glass-topped counter offering a seasonal focus for socks and swimsuits stands out as a highlight of the
fully exposed display. In the two dressing rooms, unique collage wallpaper made from the pages of old
books evokes a cozy atmosphere. The furniture is completed by vintage chairs and seating for shopping
companions, who can ease the wait by surfing the store’s free wi-fi. From corsetry to loungewear, with
cordiality and savoir-faire, Anna offers 15 brands for various tastes and needs, with flexible openings even
beyond regular store hours, plus Sundays, year-round.
Sales Area: 50 m2
Among the brands offered: Lingerie: Verdissima, Twin-Set, Simone Pérèle, Janira, Skiny Nightwear & Loungewear: Annette, Tatà, Verdissima Knitwear: Vittoria, Janira, Twin-Set Hosiery: Philippe Matignon, Trasparenze, Doing, Alto Milano Swimwear: Twin-Set, Genius, Verdissima, Bernè, Iconique
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