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Pisani Editore SRL

Via Cristoforo Colombo, 1
20094 Corsico -  Milano

Intimoda Edit

Retail

Infiniti (Kazakhstan)

11 August 2016

On February 9, 2016, the Infiniti lingerie boutique opened in Shymkent, the capital city of the South Kazakhstan Region.

Its owner, Olga Semenenko, opened the shop due to the town's lack of lingerie stores offering high-end customer service, as well as a welcoming atmosphere. Infiniti is located on a main thoroughfare, attracting the attention of passers-by with an eye-catching display of 100 umbrellas soaring over the store's entrance. The boutique's interior evokes the female nature: soft, delicate, and graceful, yet extremely powerful. This is achieved through a combination of different textures, colors and contrasting materials: floral print panels and crimson-colored walls pop out against white-brick inserts. Moreover, an abundance of mirrors creates a romantic and splendorous mood. The range includes a wide choice of lingerie, swimwear, beachwear, sexy underwear, shapewear, hosiery and accessories. To attract young customers, the shop organizes festive events, targeted delivery, and the ability to order products, as well as discounts and gift certificates.

Sales Area: 60 m2
Among the Brands Offered:
Lingerie: Infinity lingerie, Dimanche Lingerie, Rosa Selvatica, Onlyvips by Dimanche, Lormar, La note Rouge, Diorella, Barely There, ArtG Beachwear: Infinity, Z.Five, Dea Fiori, Charmante Loungewear: Kiss by Infinity lingerie, Belarusachka, Nic Club, Belweiss, Elli Dolli, Bagira Erotic Lingerie: Obsessive, Le Frivole, Purple by Infinity Lingerie Legwear: Charmante, ArtG, Innamorre, Glamour, Intreccio Bambini

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