Best Boutique Brand Awards – RUSSIA : THE RESULTS ARE OUT!

Genesis of the Project
With its extensive experience in carrying out quality surveys and in organizing celebrated award events scouting the best boutiques in several countries, Intima Media Group this time wanted to put the spotlight on the brands. The brands who have also been through challenging times during this heath crisis: orders cancelled, payment delays, production and delivery issues as well as the difficulty of planning production... and all this with staff working from home, reduced work hours or sometimes even affected by Covid themselves.
And yet, the companies were able to reorganize themselves, inventing new ways of working with their clients, they were there, creating increasingly strong and personal relations.

All this deserves to be acknowledged, and their efforts must be recognized by the entire intimate apparel community.

A panel of TOP100 Russian Boutiques
Who could be more suitable to judge the brands’ success than the boutiques which sell them?
The stores which made up the highly qualified TOP 100 multi- brand panel carefully replied to our questionnaires covering the themes of Intima’s annual survey, which were: annual sales results, sales by category, buying intentions but also a section dedicated to the best-selling brands.
 
Best selling brands
Here are the lists of the best-selling brands by product category for the year 2020, to be taken with a premise: “We know how sensitive ranking brands can be. This is why we invite you to consider this with kindness, only to congratulate, never to discredit” says Francesca Spinetta, co-owner and Editorial Director of Intima Media Group.

BRA SETS: V.O.V.A.

PLUS SIZE: Felina
 
SHAPEWEAR: Maidenform

SPORT BRAS: Seafolly Active

SLEEPWEAR: Mia Mia

DAYWEAR: Clever

LEGWEAR: Conte
 
SWIMWEAR: Marc&André

MEN: Mey

LUXURY: Emporio Armani



See more on best-seller ranking and brands to watch HERE!