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Intimoda Edit

Retail

Atelier Intimo (China)

25 September 2020

In Atelier Intimo modern luxury is brought to life with a nod to the unstoppable power of nature; original artworks and a cohesive theme invite customers to explore the space, not only to imagine what exquisite pieces might look best on their unique body.

Owner and founder of the boutique6 located in Shanghai, Christy Liang, shared that the 2020 world events served as inspiration for the space’s decor, the renewal of the plants after the fires in Australia, or the blooming cherry blossoms following the outbreak of the pandemic in Wuhan. Throughout the store, Liang wanted to show the cohabitation between humans and nature – with nature being the more powerful of the two. Along a wall, the “15+1” art project is displayed: 16, 3D models of bodies are exhibited. These 3D models were made using scanned images of the bodies of their first employee and those of 15 VIP customers. Each unique, each equally as beautiful as the last, not only are the real bodies stunning, they also serve to represent the relationship between Atelier Intimo and their customers. 
❤We love the care and thought put into every detail, into the lighting, the materials, the displays, and the personal touches that honor the brand’s own roots and most loyal customers.

Sales Area: 190 m2

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